Sunday, June 10, 2012

Vodafone Becoming a valuable and recognizable brand

Bharatbook from its exhaustive collection has come out with a report " Vodafone: Becoming a valuable and recognizable brand " which gives an overview, Demand, Supply Trends and industry analysis reports.As early as 2004, Vodafone stated its aim was to be in the top five most valuable brands in the world. By 2011, the telecom giant had achieved this goal through an aggressive sponsorship campaign, a strategy of non-controlled interests to increase its presence across the globe, and increasing investment in less developed markets.Features and benefits* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Market ResearchHighlightsVodafone has emphasized its presence as a major brand through heavy investment in advertising and sponsorship ventures and being associated with major sporting institutions.Vodafone has had a presence in many markets across the world through a strategy of non-controlling interests.Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa.Your key questions answered* How has Vodafone achieved its standing as one of the world's leading brands?* How has Vodafone's branding and sponsorship strategy contributed towards its success?OVERVIEWCatalystSummaryANALYSISKey findingsSUPERBRAND SPONSORSHIPVodafone has a very visible presence as a result of its sponsorship venturesVodafone has been extremely visible through its major sponsorship tie-upsVodafone has targeted major sports institutions to enhance its image as a superbrandVodafone has also been associated with two major Formula 1 teamsVodafone's branding tactic has delivered in terms of greatly expanding the company's customer baseNON-CONTROLLED INTERESTSAs well as its visible presence, Vodafone has had success through its non-controlled interests around the worldNon-controlled interests account for 40% of Vodafone's asset value and has helped the company significantly in its rise in becoming one of the world's most valuable brandsVerizon impacts heavily on Vodafone's operating profitsVodafone is moving away from its model of non-controlled interestsEXPANSION MARKETSVodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and AfricaVodafone is the second largest mobile network operator in IndiaVodafone has a major presence in Africa via the continent's leading networkVodafone's other major venture in Africa is in Egypt, where the company has approximately 31.8 million customersCONCLUSIONSSuperbrand sponsorship has been directly responsible for Vodafone's status as Britain's most valuable brandThe cost-cutting venture has led to Vodafone abandoning its widespread non-controlled interestsDespite Vodafone's continued success outside of Europe and the US, the company still has much potential for growthAPPENDIXSourcesFurther readingAsk

Ditulis Oleh : SeanAlan Fernandz // 4:58 AM


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